Markup and Margin Calculator
Markup is profit as a percentage of cost; margin is profit as a percentage of selling price. Use either direction below.
Find selling price
Selling price:
Profit:
Markup: · Margin:
Find markup and margin
Profit:
Markup %:
Margin %:
Markup vs. margin
Markup % = profit ÷ cost. Margin % = profit ÷ selling price. The two are always different (except at 0%) — a 100% markup is only a 50% margin.