When people think of travel in the United States, cities like New York, Los Angeles, or Miami often steal the spotlight. But beyond the big names lies a collection of underrated U.S. cities that are rich in history, creativity, and authentic local flavor.
In 2025, as travelers seek less crowded, more authentic experiences, these hidden gems are set to shine. From the artistic corners of Asheville, North Carolina, to the desert charm of Tucson, Arizona, these cities offer world-class cuisine, vibrant culture, and natural beauty — often at a fraction of the cost of major destinations.
This guide explores the most underrated U.S. cities to visit in 2025, packed with travel tips, must-see attractions, dining recommendations, and expert insights to help you plan your next unforgettable adventure.
Why Explore Underrated U.S. Cities in 2025?
A 2024 report from the University of California, Davis’s Sustainable Tourism Center found that travelers increasingly seek destinations that combine authenticity, affordability, and sustainability. Smaller U.S. cities are responding with creative tourism initiatives — emphasizing local art, regional cuisine, and community-led experiences.
Moreover, according to Booking.com’s Global Travel Trends Survey, 68% of American travelers in 2025 say they prefer “undiscovered” destinations to avoid overtourism and connect with local culture.
Exploring underrated destinations not only offers better value and fewer crowds but also supports local economies that thrive on tourism’s positive impact.
1. Asheville, North Carolina – The Artistic Mountain Escape
Nestled in the Blue Ridge Mountains, Asheville is a haven for artists, hikers, and food lovers. Known for its bohemian vibe and breathtaking landscapes, this small city is quickly becoming one of the top underrated travel destinations in the U.S.
What to Do in Asheville
- Explore the Biltmore Estate – America’s largest privately-owned home.
- Walk through the River Arts District – Meet artists in their studios.
- Drive the Blue Ridge Parkway – Scenic mountain vistas at every turn.
Where to Eat
- Cúrate – Award-winning Spanish tapas.
- Early Girl Eatery – Local farm-to-table Southern comfort food.
Why Visit in 2025
With its thriving craft beer scene (over 30 breweries) and eco-conscious tourism, Asheville’s balance of creativity and sustainability makes it perfect for travelers seeking serenity and soul.
2. Boise, Idaho – The Northwest’s Hidden Gem
Boise, once overlooked, has emerged as a tech-friendly, outdoorsy, and cultural hotspot. The city’s mix of mountain adventure and urban cool makes it one of the best underrated U.S. cities for digital nomads and nature lovers.
Top Attractions
- Boise River Greenbelt – A 25-mile scenic path ideal for biking.
- Old Idaho Penitentiary – Historic site turned museum.
- Freak Alley Gallery – Outdoor mural district showcasing local art.
Local Eats
- Bar Gernika – Authentic Basque cuisine (Boise has one of the largest Basque communities in the U.S.).
- The Wylder – Craft pizza and cocktails in a cozy atmosphere.
Fun fact: Research from Boise State University’s Department of Urban Studies highlights how Boise’s walkable downtown has contributed to higher visitor satisfaction and repeat tourism.
3. Milwaukee, Wisconsin – The Midwest’s Cultural Powerhouse
Milwaukee offers big-city experiences with small-town charm. From its lakefront festivals to its historic breweries, this city surprises travelers with its energy and diversity.
Don’t Miss
- Milwaukee Art Museum – Iconic winged architecture by Santiago Calatrava.
- Harley-Davidson Museum – A must for motorcycle enthusiasts.
- Summerfest – The world’s largest music festival.
Best Local Food
- Lakefront Brewery – Known for beer, cheese curds, and fun tours.
- Blue’s Egg – Milwaukee’s brunch institution.
Why It’s Underrated
Despite its rich history and modern energy, Milwaukee remains under the radar. Yet, University of Wisconsin-Milwaukee tourism studies suggest visitor satisfaction in Milwaukee consistently ranks among the nation’s highest.
4. Tucson, Arizona – Desert Flavor and Ancient Culture
Declared a UNESCO City of Gastronomy, Tucson offers a deep-rooted food heritage blending Native American, Mexican, and frontier influences.
Must-See Attractions
- Saguaro National Park – Home to giant cactus forests and desert trails.
- Mission San Xavier del Bac – 18th-century Spanish mission.
- Arizona-Sonora Desert Museum – Combines zoo, botanical garden, and art gallery.
Best Food Experiences
- El Charro Café – The oldest Mexican restaurant in the U.S. still run by the founding family.
- Penca – Downtown eatery offering modern Sonoran cuisine.
Scientific Insight: A University of Arizona environmental tourism study revealed Tucson’s focus on sustainable culinary tourism helps preserve its desert ecosystem while boosting local food industries.
5. Providence, Rhode Island – The East Coast’s Creative Capital
Tiny but mighty, Providence is home to Ivy League-level creativity (thanks to Rhode Island School of Design (RISD)) and one of New England’s best food scenes.
Top Things to Do
- WaterFire – A spectacular public art installation lighting up the rivers downtown.
- RISD Museum – Art and design masterpieces.
- Federal Hill – Italian-American dining at its best.
Eat & Drink
- Al Forno – Inventor of grilled pizza.
- Nick’s on Broadway – Farm-to-table brunch institution.
Why Visit
Affordable, walkable, and brimming with art, Providence is perfect for travelers who want New England charm without the Boston crowds.
6. Chattanooga, Tennessee – The Scenic City
Once an industrial hub, Chattanooga has reinvented itself as a green, forward-thinking city focused on outdoor recreation and technology.
What to Do
- Lookout Mountain – Panoramic views, hiking, and the famous Incline Railway.
- Tennessee Aquarium – One of the top-rated aquariums in the country.
- Walnut Street Bridge – Pedestrian bridge offering great sunset views.
Dining Highlights
- Public House Chattanooga – Southern-inspired fine dining.
- Clumpies Ice Cream Co. – A local favorite.
Did you know? The University of Tennessee at Chattanooga collaborated on a study showing how the city’s riverfront revitalization increased tourism by 40% in the past decade.
7. Greenville, South Carolina – The Southern Star Rising
Greenville’s downtown renaissance is the stuff of urban-planning legend. This walkable Southern gem has beautiful parks, charming shops, and an expanding culinary reputation.
Things to See
- Falls Park on the Reedy – A waterfall in the middle of downtown.
- Swamp Rabbit Trail – 22-mile biking and walking trail.
- Peace Center – Cultural performances and music events.
Where to Eat
- Soby’s – Modern Southern cuisine.
- Jianna – Italian rooftop dining with a view.
Why It’s Underrated
Greenville blends old-fashioned Southern hospitality with cosmopolitan flair. Clemson University’s School of Architecture praises its design for being one of the most livable small cities in America.
8. Santa Fe, New Mexico – Where Art Meets Spirit
Santa Fe, the nation’s oldest capital city, captivates visitors with its blend of Native American, Hispanic, and Anglo influences.
What to Explore
- Canyon Road – Over 80 art galleries and studios.
- Georgia O’Keeffe Museum – A must for art lovers.
- Meow Wolf – An immersive, mind-bending art installation.
Dining Highlights
- The Shed – Authentic New Mexican dishes with red or green chile.
- Geronimo – Fine dining in a 1756 adobe home.
Interesting fact: A University of New Mexico cultural study revealed that Santa Fe has the highest density of artists per capita in the U.S., explaining its rich creative energy.
9. Burlington, Vermont – Green Mountains, Cool Vibes
Overlooking Lake Champlain, Burlington is the perfect mix of outdoor adventure and progressive city culture.
Things to Do
- Church Street Marketplace – Pedestrian-only shopping and dining hub.
- Burlington Bike Path – Ride along the lakeshore.
- ECHO, Leahy Center for Lake Champlain – Interactive science museum.
Food & Drink
- Hen of the Wood – Celebrated farm-to-table restaurant.
- Foam Brewers – Local craft beer with lake views.
Why Visit
Burlington’s eco-friendly approach and vibrant community make it a model for sustainable tourism in 2025.
Research Note: The University of Vermont’s Sustainable Innovation MBA program highlights Burlington as a leader in “green tourism” initiatives nationwide.
10. Kansas City, Missouri – The Heartbeat of the Midwest
Known for its jazz heritage and barbecue legacy, Kansas City is now booming with cultural renewal and tech innovation.
What to Do
- National WWI Museum and Memorial – Deeply moving and educational.
- 18th & Vine Historic Jazz District – Live music and history.
- Country Club Plaza – Spanish-inspired shopping and dining area.
Must-Try Eats
- Joe’s Kansas City Bar-B-Que – Legendary ribs and brisket.
- Q39 – Upscale BBQ dining.
University Insight: Research from the University of Missouri-Kansas City Urban Planning Department suggests KC’s focus on cultural tourism has created a 25% rise in annual visitation since 2018.
Table: Summary of Underrated Cities Worth Visiting in 2025
| City | State | Known For | Best Season to Visit |
|---|---|---|---|
| Asheville | North Carolina | Mountains, Art, Breweries | Spring/Fall |
| Boise | Idaho | Outdoor Adventure, Culture | Summer |
| Milwaukee | Wisconsin | Festivals, Beer, Art | Summer/Fall |
| Tucson | Arizona | Food Scene, Desert Landscapes | Winter/Spring |
| Providence | Rhode Island | Art, Food, Architecture | Spring/Fall |
| Chattanooga | Tennessee | Outdoor Recreation, Riverfront | Spring |
| Greenville | South Carolina | Parks, Southern Charm | Spring/Fall |
| Santa Fe | New Mexico | Art, Culture, History | Fall |
| Burlington | Vermont | Eco-Tourism, Lake Views | Summer/Fall |
| Kansas City | Missouri | Jazz, BBQ, Culture | All Year |
FAQs About Underrated U.S. Cities in 2025
1. Why should I visit underrated U.S. cities instead of major destinations?
You’ll experience fewer crowds, lower costs, and more authentic interactions with locals — all while supporting smaller communities.
2. Are underrated cities good for solo travelers?
Yes. Many of these cities, like Asheville, Providence, and Greenville, are walkable, safe, and filled with friendly locals.
3. Which underrated U.S. city has the best food scene?
Tucson, Arizona (UNESCO City of Gastronomy), and Kansas City, Missouri (BBQ capital), are top contenders.
4. What’s the best time to visit these cities?
Spring and fall are ideal for most destinations due to mild weather and seasonal events.
5. How can I find flight deals to smaller U.S. cities?
Use search engines like Google Flights or apps like Hopper and Skyscanner, and consider flying midweek for the best prices.
